I’m a big George Carlin fan, although he’s become progressively more crude in lately. His comedy from the early nineties is hilarious. A lot of his material is focused on daily language. Well, if he were computer nerd in the software industry, I’m sure he’d freak out on people who use going forward: a stupid, useless expression that I’ve seen slowly creep into the software geek’s lexicon.
“Going forward, our plan is to use monkeys to program our next, great product.”
Drop the “going forward,” and what do you have? The same sentence! The expression is superfluous and pretentious. Stop using it! Whatis.com has this to say about the expression: an “apparently convenient way to indicate a progression in time from the present.” Is this news to anybody? That time goes forward? Who has to clarify that? Where’s it going to go? Slightly left?
I think it’s one of those expressions that started in press releases to fluff up the copy with extra words that say nothing. It doesn’t mean you have to use it. You don’t sound smarter telling everyone that time moves forward.